Jubilee weekend – interesting stats for hospitality & retail businesses

Megan Lipscombe

Megan Lipscombe

Marketing Lead

The 6th February 2022 marked the Queen’s Platinum Jubilee, making her the first British Monarch to ever have reached a 70th year on the throne. In just under 3 weeks, the British public will be celebrating with a 4 day bank holiday weekend 🎉 

Ahead of the big weekend we’ve pulled together a few last minute stats and facts you might find useful.

Street parties & events 🥳

The latest figures show almost 1500 events are due to take place in the UK over the course of the long weekend. And over 60,000 people have registered to host a ‘Big Jubilee Lunch’. With celebrations happening all over the UK you might want to check out what’s happening near you, so you can prepare for an increase in footfall as customers venture to pubs, bars and restaurants as their street parties come to an end.

And it’s not just hospitality businesses that could benefit from the planned festivities; retailers are likely to see a rise in footfall too. The Queen’s Diamond Jubilee in 2012 contributed to a footfall surge of 8.6% (week-on-week) in the seven days including the weekend of the Jubilee.

Extended opening hours 🕐

From Thursday 2nd June – Saturday 4th June licensing hours will be extended from 11pm to 1am, for pubs, clubs and bars across England and Wales. With two extra hours for celebrations each night, pubs, clubs and bars have the opportunity to further increase revenue over the Jubilee weekend. 

The bank holiday effect 🍻

Brits love a bank holiday. And many also love a beer (or two). So it’s no surprise that during the most recent 4 day weekend (Easter weekend), spending in UK pubs, bars and nightclubs was up by almost three quarters (74%), compared to 2019 figures. It’s likely hospitality businesses will see similar, if not better, things from the Platinum Jubilee weekend!

Increased tourism & staycations 🏨

The bank holiday weekend also brings opportunities for hotels; with tourists visiting specifically for the Jubilee weekend, and many Brits planning to stay in the UK for the celebrations.

In fact more than a fifth (21%) of Brits have said they are making social or holiday plans for the long weekend; with 16% of this group opting for a staycation in the UK. And a new report has found that UK short-term rental reservations for the Jubilee weekend are up 124% compared to the same time last year.

All in all it’s likely you will see an increase in bookings and sales over the bank holiday weekend. To make sure you’re prepared, consider looking at your figures from previous bank holiday weekends, or utilise Rotaready’s demand forecasting feature to ensure you have the right number of staff on hand to meet demand.

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